Red Clover Counseling was named after Emily’s cherished Vermont summers at camp, where the clover symbolized the genuine connections and lasting bonds she formed. To reflect this personal and meaningful connection, we created a visual identity that pulls from those summers, with a calming yet vibrant color palette reminiscent of red clovers, lush greenery and warm, sunny days. Abstract patterns were added to evoke the organic nature of relationships and the growth they foster.
Emily’s practice focuses on helping couples navigate the complexities of relationships, whether facing challenges or aiming to deepen their connection. The branding echoes her dedication to guiding people through tough times while preserving and strengthening their relationships for the future. By blending these visual elements, we captured the essence of Red Clover Counseling—a place of comfort, growth, and genuine connection.
