For Body Image with Bri, we developed a brand that speaks to both body grievers and aspiring body image coaches and educators. To reflect these two distinct audiences, we used two sets of colors: teal and blue tones for those grieving their bodies, and magenta and purple for fellow providers. A neutral palette bridges the two, creating a cohesive and harmonious look.
We incorporated hand-drawn illustrations featuring diverse body types, ensuring that Bri’s message of inclusivity is clear—every body is welcome. To bring everything together, we added soft patterns, including ombre and florals, which enhance the feeling of warmth, care, and connection that Bri fosters in her work.
This branding not only captures the emotional depth of body image work but also creates a professional, welcoming space for education and growth.
