Where 60’s maximalism meets modern minimalism. Sara’s love for mid-century modern design needed to shine through a brand that still felt relaxed, accessible, and inviting for her therapy clients. We began by creating an illustration of her office that encapsulated the true essence of mid-century style, rich with the vibrant colors and bold forms characteristic of the era.
The resulting brand features a lively palette based in orange and teal, infusing energy into the design while playful 60s starbursts bring a sense of joy and nostalgia. To extend this aesthetic across her website, we developed graphic elements and branded patterns that not only highlight her unique style but also create a cohesive visual narrative.
This brand isn’t just about looking good; it’s about creating a warm, welcoming atmosphere where clients can feel at home. With a perfect balance of retro flair and contemporary sensibility, Sara’s practice now invites clients into a space that feels both familiar and fresh—a true reflection of her approach to therapy.
