Specializing in consultation for third-party reproduction and psychological evaluations for gestational carriers and donors, Dr. Diederich's approach is rooted in trust, growth, and support. To capture this essence, we worked with a palette of greens and neutrals, symbolizing both trust and the potential for growth that her clients are seeking with a pop of purple, representing family and connection. Watercolor patterns throughout the design echo the idea of natural springs, bringing to life the practice's name while offering a sense of calm and renewal. The sketchy illustrations keep the brand approachable, ensuring clients feel welcomed, not intimidated.
balancing clinical expertise and compassionate care
Sweet Springs
