We designed Louisa’s brand to connect with those sensitive, over-thinking, high-achieving individuals who are struggling with chronic overwhelm, over-empathy, anxiety, guilt, relationship issues, and imposter syndrome. Our goal was to create a visual and narrative identity that speaks directly to these strong, sensitive souls, encouraging them to be bold and seek more. The brand needed to resonate with their unique challenges while inspiring them to move from feeling chronically depleted to embracing confidence, presence, and a more vibrant sense of self.
Empowering women to rise above overwhelm
For the Strong and Sensitive
