For Dora Jurisic’s branding, we focused on bringing her unique approach to life—a blend of personal insight and relationship tools designed to help individuals and couples rewrite the stories they tell themselves. Dora believes that we carry narratives that shape who we believe we are and what we think we can accomplish. To visually represent this concept, we leaned into hand-drawn elements and illustrations, echoing the personal and transformative work Dora does with her clients. The idea is simple: in therapy, clients can rewrite those stories, so that they are the true author of their life’s narrative. The illustrations and organic feel of the branding reflect the fluidity of these stories and the power each person has to reshape them.
Beachy meets Bold
Dora Jurisic
