For the New York Build 2020 Festival, Cerami & Associates needed their new Site Assessments team to show up. Big. Inspired by the noisy hustle and bustle of the big city, Cerami rented a Vespa and we got to creating a ten-foot illustrated backdrop for their larger-than-life exhibit. From there, we illustrated matching experience design and print collateral to guide passersby through their experience at Cerami’s booth.